WhiteOak
WhiteOak
WhiteOak
After receiving the brief and engaging in initial client communication, we have formulated a problem statement.
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Problem Statement
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Solution
Information Gathering
We used desk research and customer feedback to understand the brand and philosophy of Whiteoak As.
A way to diverse
After gaining deeper insights into the brand, we compiled a list of direct and indirect competitors in the Indian market.
IND Money and Robinhood are indirect competitors, focusing on different markets like the US and cryptocurrency investments.
DSP Mutual Fund and Edelweiss are direct competitors of Whiteoak since they are Asset Management Companies (AMCs)
The Screenshot contains list of question and category’s that was asked in interview
Interviewed 6 Distributor
Interviewed 3 Investor
Social Media Usage: 80-85% of distributors utilize social media platforms, particularly Twitter, for business purposes and market research. Despite this, there's a significant gap in integrating these tools effectively into their daily operations.
Strategic Fund Management: Distributors emphasize the need for a balanced mix of funds and a focus on fund performance over categories. However, current platforms do not support efficient rebalancing strategies.
Regulatory Changes and Trust Issues: Distributors struggle to keep up with industry regulations, creating trust issues, especially among small-scale investors. This impacts their ability to provide reliable advice and maintain client confidence.
Overwhelming Choices for Investors: Investors are often overwhelmed by the vast array of available funds, leading to decision fatigue and analysis paralysis.
Unrealistic Return Claims: Unrealistic return claims by fund houses and investment platforms further erode trust, making it difficult for investors to make informed decisions.
Outdates Layout : Financial sites are data sensitive and having lot’s of data on the site alway overwhelm investor, This cause problem in navigating.
Standard Design : The sites doesn’t follow any standard colour and style of the components, it;s sign of poor design, The result of this platform doesn’t resonate with brand language.
Organizing the collected data into a structured format.
Synthesising
User personas are crucial in the design process to ensure that your product meets users' needs. Every choice you make, from product features to communication tone, should be tailored to your target audience.
It was time to map the journey of user personas for key use cases.
Ideating
Our ideation started, With paper prototyping
We selected key journeys within the platform and began creating iterations, refining them until we achieved the desired outcome.
To extend the ideation process, we conducted a cross-functional collaborative workshop.
We made cards for each section.
We organized our cards according to the site flow of our direct competitors and voted on the most common or relevant ones.
This is often done collaboratively between the design team, clients, and stakeholders.
Low-fidelity Wire-framing
With a clear understanding of the flow, we proceeded to create low-fidelity wireframes. This process involved multiple iterations to reach the desired outcome, requiring numerous client calls. As we received client feedback, we made changes and discussed them before finalizing and moving on to visual design.
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Designing an intuitive and aesthetically pleasing interface.
Designing
We developed a design system that aligns with the brand's language and philosophy.
Evolving from conceptualization to high-fidelity prototypes, driven by exploration, iterative client feedback, and ongoing refinement.
We provided a walk-through to the development team using an interactive prototype.
The pre-login and post-login journeys for mobile and web were delivered with linked components and a style guide.
Building and maintaining design system streamline design and ensure consistency across project.
Average task completion time for user actions such as fund selection, portfolio management, and transaction processing has been reduced by XX%
XX% satisfaction rate among investors regarding the platform's ease of use, navigation, and overall user experience."